Fair & eco brands
MUD Jeans
MUD Jeans created the concept of ‘Lease A Jeans’ whereby you can lease a pair of jeans for a year. If you still love the jeans after 12 months, they’re yours! If you’d prefer a new pair, you can send the jeans back to MUD and receive a voucher towards your next pair!
What happens when you send them back? Old jeans will be recycled into new wonderful items. Recycling saves water and resources, as well as reducing waste.
MUD jeans are made out of virgin ECOCERT certified organic cotton mixed with recycled cotton from old jeans. Recycled cotton typically saves 40% of water, eliminates the use of pesticides or insecticides and saves disposed garments from landfill!
They use innovative techniques such as laser and ozone instead of typical ‘washing’ techniques - which means no chemicals!
MUD Jeans have an ethical approach across the supply chain; emphasising transparency, fair wages and good working conditions - they also visit factories regularly.
“Fair Fashion - Circular Jeans. A World Without Waste”
G-Star
We are no strangers to the problem of plastic polluting our oceans… but what if this waste plastic could be put to better use? Perhaps used as a raw material for jeans?
Back in 2015 G-Star collaborated with Pharrell to launch Raw for the Oceans: a collection made using Bionic Yarn, an innovative yarn containing recycled ocean plastic.
G-Star’s latest sustainability collection: Forces of Nature, in collaboration with Jaden Smith is “dedicated to the beauty and power of nature” all garments in the collection have been engineered with sustainable materials and design innovations.
“The collection presents three colorways, each one symbolizing a powerful natural force: Water, Earth and Eclipse”
Jeans in the ‘Water’ collection achieved almost zero water waste; the indigo used for dyeing uses 70% less chemicals and the denim is Certified Cradle to Cradle Gold Level. ‘Earth’ jeans require zero dyes and are made of 100% organic cotton which makes them easily recyclable. Dyeing technology utilised for the ‘Eclipse’ range saves 52% water, 65% energy, 71% CO2 and 14% chemicals compared to conventional black denim.
E.L.V Denim
E.L.V Denim is a “zero waste brand” transforming stocks of old discarded denim into modern and sophisticated jeans - they even offer made to measure! They give a second life to fabric which could otherwise end up in landfill!
Each jean is made up of two halves of vintage jeans - therefore is entirely unique in its colour and fit.
“There will never be another pair of jeans like your E.L.V. Denim jeans”
E.L.V designs and manufactures the entire collection in East London, minimising their waste, water and energy footprints.
Available online and also in-store at Selfridges!
Levi’s RE/DONE
“RE/DONE is a movement - a movement to restore individuality to the luxury fashion space, a movement to keep heritage brands relevant, and a movement to create sustainable fashion.”
Levi’s RE/DONE celebrate’s the life of old jeans by taking apart the vintage denim at the seams and repurposing it as the fabric of new jeans.
Komodo
“Organic and Ethical Clothing for Men and Women”
Komodo offer a range of men’s & women’s clothing and accessories including hats, socks, scarves, gloves and sunglasses!
Trading fairly with factories in Nepal, China, Indonesia and Turkey, their designers visit regularly and work closely with the myriad of talented people who bring their ideas to life.
They have supported numerous environmental and social projects at home and in the countries where they manufacture. From sheltering London's homeless to building schools high in the Himalayas and reforestation programs on the side of volcanos.
Komodo is GOTS and Soil Association certified, a partner brand of the Ethical Fashion Forum and supports the Fashion Revolution movement.
Earth Monk
Shirts, hoodies and beanies for men and women. Clothes are made with organic cotton, grown free from harmful chemicals; this is good news for the communities which grow the cotton and for your skin.
Working closely with their textile manufacturer in Portugal who is certified to OEKO-TEX Standard 100, working conditions meet strict EU standards and clothes are GOTS certified, vegan friendly, cruelty-free.
Visible Clothing
“Quality ethical fashion direct from our fair trade tailoring centre.”
Values-driven clothing: fairness, sustainability and fun. Fabrics are sustainably sourced, using organic Fair Trade cotton or upcycled fabrics for clothing and accessories.
All of their clothes are made at their Fair Trade certified tailoring centre in India, and all garments are produced using the 10 Principles of Fair Trade. This means that the team, suppliers, customers and the environment are treated with equality and respect and fair wages for tailors.
The Visible Tailoring Centre is a certified member of the Fair Trade Forum India (affiliated with the World Fair Trade Organisation).
Eternal Creation
Part of the Visible Clothing Group, Eternal Creation is an “Ethical Fair Trade brand for babies, children, women and men’s fashion, sleepwear and accessories.”
Eternal Creation is a registered member of the Fair Trade Association of Australia and New Zealand.
As with Visible Clothing, All of their clothes are made at their Fair Trade certified tailoring centre in India, and all garments are produced using the 10 Principles of Fair Trade. This means that the team, suppliers, customers and the environment are treated with equality and respect and fair wages for tailors.
People Tree
People Tree have a range of ethical and eco fashion collections, partnering with Fair Trade producers, garment workers, artisans and farmers in the developing world.
People Tree source natural and recycled products and weave fabric by hand. Not only is the majority of cotton certified organic and Fair Trade, all clothes are dyed using safe and azo-free dyes.
They are Soil Association certified and were the first organisation to achieve GOTS (Global Organic Textile Standard) certification on a supply chain entirely in the developing world.
Stella McCartney
“Agents of change”
An advocate for Social Sustainability, Stella McCartney believe everybody in the supply chain should be treated with respect and dignity, and earn a fair wage. They believe in “building modern and resilient supply chains that provide desirable jobs, foster people’s skills, strengthen worker’s voices and advocate for vulnerable groups”
Sourcing sustainable materials such as Re.Verso™, regenerated cashmere made from post-factory cashmere waste in Italy; viscose from sustainably managed and certified forests in Sweden; and organic cotton, eliminating the use of toxic and persistent chemicals helping to improves soil health and water conservation.
As a vegetarian brand they promote a cruelty-free ethos, utilising materials such as Fur-Free-Fur and vegetarian leather.
The company advocates the circularity of the fashion industry, is a member of the Ethical Trading Initiative and has a full Modern Slavery statement.
